By Oke Peter
Nissan has officially introduced the new MAGNITE to the Tunisian market, marking a new milestone in the brand’s expansion across Africa. Designed to meet the needs of modern urban mobility, the compact SUV combines Japanese engineering, advanced technology, and strong value positioning, making it well suited to the expectations of Tunisian consumers seeking smart, efficient, and accessible mobility solutions.
Divisional Vice President for Europe & Africa, and Aftersales & Brand for Africa, Middle East, India, Europe & Oceania, Jordi Vila, is confident that the new MAGNITE will strongly resonate with Tunisian customers, with its compact design and advanced features, well suited to Tunisia’s urban driving environment, evolving mobility needs, and cost-conscious market.
Tunisia combines a highly urbanized population, a mature automotive landscape, and growing demand for compact, value-driven SUVs that deliver advanced technology and efficiency.
“Tunisia is an essential step in the MAGNITE’s regional rollout,” said Vila. “The launch of the Nissan MAGNITE in Tunisia marks an important milestone in our African expansion and represents the second LHD market on the continent. We are proud to introduce it to this market, which is particularly discerning, with high expectations in terms of safety, connectivity, and design, making Tunisia an ideal environment to strengthen the MAGNITE’s positioning as a smart, accessible, and globally relevant SUV.”
Nissan is a global pioneer of the modern SUV segment and continues to build on this legacy through models such as the Juke and Qashqai, alongside ongoing innovation with its acclaimed e-POWER drivetrain technology.
“We are excited to introduce the new Nissan MAGNITE to Tunisia following strong anticipation from our customers,” said Lassaad Ben Ammar, Managing Director of ADEV, Nissan’s official dealership in Tunisia. "Tunisia is an ideal market for the MAGNITE, given the strong demand among young urban consumers for smart, accessible SUVs.”
The launch celebrations included a press conference followed by a gala event, then immersive coastal driving experience for automotive journalists across iconic locations along the Tunisian coastline.
The new Nissan MAGNITE also reinforces Nissan’s commitment to safety, as it is designed for today’s progressive and connected generation, MAGNITE integrates intelligent safety technologies with bold, iconic design and everyday functionality. This highlights Nissan’s focus on delivering confidence on every journey, empowering drivers to live beyond constraints, embrace the unconventional, and move forward without compromise.
“The launch of the new Nissan MAGNITE in Tunisia marks a bold new chapter for the brand and for a new generation of drivers who want more than just a car, they want a lifestyle that reflects who they are,” said Ramy Mohareb, Brand and Communications General Manager for Nissan Africa. “It is the perfect car for those who dare to be themselves: confident, connected and always moving forward by their own rules.”
