As part of this new partnership, APO Group will provide strategic PR guidance, stakeholder engagement, and integrated communications support for Emirates in key African markets including South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory Coast, Congo, Guinea, Tanzania, and Egypt. The goal is to enhance Emirates’ brand presence and ensure consistent, impactful communication aligned with its commercial goals across the continent.
With its extensive regional network and deep understanding of the African media landscape, APO Group will help Emirates strengthen its engagement with local audiences, media outlets, and industry stakeholders. This collaboration underscores Emirates’ ongoing investment in Africa and its dedication to maintaining a dynamic and locally relevant communication strategy. It also aligns with APO Group’s mission to shape the future of communications in Africa and amplify the continent’s voice globally.
