By Oke Peter
An international oil giant, Total, has entered into an agreement with GASORED, a group of service station owners, to rebrand a network of around 250 service stations in and around Mexico City under the Total brand.
Present in Mexico since 1982, Total is aiming to capitalise on the deregulation of the country’s fuel sales and supply market to significantly expand its activities there.
According to the President, Marketing and Services, Total, Momar Nguer, he said: “We are pleased with this commercial agreement with GASORED. Strengthening our presence in Mexico, Latin America’s second-largest market for petroleum products, is in line with our strategy of enlarging our network in growth regions.”
The first Total-branded stations will open by the end of the year, with deployment to continue in 2018 and 2019.
The Total-branded outlets will offer consumers and business customers the company’s full lineup of fuels and lubricants, as well as a broad range of products and services.