By Oke Peter
The Federal Ministry of Communications, Innovation and Digital Economy (FMCIDE) has formed an alliance with Aleph Group, a leading global enabler of digital advertising, to empower over 2,600 Nigerian youth with essential digital advertising skills as a part of its flagship project, the 3 Million Technical Talent Programme (3MTT).
Through this collaboration, young Nigerians will gain access to Aleph’s Digital Ad Expert (DAE) programme, equipping them with the knowledge and skills necessary to thrive in today’s digital landscape.
Aleph Group connects advertisers with consumers across over 130 emerging markets, facilitating engagement on over 45 of the world’s top digital platforms, including Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X, and more.
In line with President Bola Ahmed Tinubu’s goal of creating 2 million digital jobs by 2025, the DAE program quickly and effectively trains many participants, supporting Nigeria’s digital economy growth. “Teaching our youth digital advertising skills is crucial for advancing Nigeria’s economy in the digital age,” says Francis Sani, Special Adviser on Innovation, Entrepreneurship, and Capital from Federal Ministry of Communications, Innovation & Digital Economy.
The DAE’s focus on practical, industry-relevant skills, makes it an ideal solution for addressing Nigeria’s digital skills gap. “The programme will be offered in both live and self-paced formats, ensuring flexibility and accessibility for participants across the country,” comments Aleph Group’s managing director for West Africa, Stanislaus Martins.
Upon completion, graduates will receive a globally recognised Digital Ad Expert certificate, granting them access to Aleph’s extensive alumni network and opening doors to exciting career opportunities in the digital advertising industry.
Aleph Group aims to train 800,000 students across the continent through its DAE programme, and this alliance represents a significant stride towards achieving that goal.
“This collaboration aligns with our mission to foster innovation and create opportunities for young people to thrive in the global digital economy,” said Gaston Taratuta, Founder and CEO of Aleph Group. “It will empower the next generation of Nigerian digital leaders.”
With an initial cohort of over 2,600 participants, this alliance is set to more than double participation in DAE in Nigeria.
