•Jordi Vila leads Aftersales and Brand for AMIEO, assuming responsibility for Europe as DVP Nissan Europe and Africa
•Marketing & Sales function reorganized
•Product Planning and Marketing functions combined to streamline concept-to-launch processes
By Oke Peter
Cairo, Egypt – Nissan has announced a series of senior management changes in its Africa, Middle East, India, Europe & Oceania (AMIEO) region, designed to strengthen delivery of the Re:Nissan transformation plan and enhance operational efficiency, speed and customer focus.
Effective 1st January, Jordi Vila, current Divisional Vice President (DVP) and Nissan Africa President, adds up the role of DVP Nissan Europe, as well as leading Aftersales and Brand for AMIEO, while retaining the current scope in Africa.
Vila has spent over 3 decades at Nissan; throughout his career, he has held pivotal roles across the business from headquarters to markets essentially in Europe, as well as Asia & Oceania and Africa.
He held the position of Vice President, Sales and Network Operations for Nissan Europe between 2017 and 2020, before being appointed Senior Vice President, Marketing and Sales for Asia and Oceania in 2020. Following this, took the role of Divisional Vice President, Marketing and Sales Europe. Since 2024, he has been based between South Africa and Egypt as DVP and President Nissan Africa.
Regionally, Nissan will integrate Product Planning and Marketing into a single product-focused organization to streamline processes from concept to launch.
These changes reinforce Nissan’s commitment to delivering innovative products and services with greater speed and precision, ensuring alignment with evolving customer needs across the diverse markets within AMIEO.
Commenting on the changes, Massimiliano Messina, Nissan AMIEO Chairperson said: “The Re:Nissan plan is about transformation and customer-centricity. By combining our product planning and marketing functions and empowering regional leadership, we are creating a more agile organization that can respond quickly to market dynamics and deliver competitive, compelling products.
“I am confident these changes will strengthen our performance and supercharge our progress in 2026.”
