Sahara Group Foundation launches MADAA to drive home-grown innovation in Africa

By Oke Peter
In line with its overarching transformative Extrapreneurship model, the Sahara Group Foundation, the social impact vehicle of energy conglomerate, Sahara Group, has officially flagged off its Making A Difference Around Africa (MADAA) initiative aimed at giving wings to the aspirations of African entrepreneurs.

Speaking at the unveiling of MADAA, which attracted stakeholders from corporate businesses, entrepreneurs, and members of the press, Chidilim Menakaya, Head of Programs at Sahara Group Foundation, said the initiative promises sustainable
economic opportunities to its target demography, which are budding entrepreneurs with
remarkable business ideas.

According to her, “MADAA is a strategic platform developed by Sahara Group
Foundation to identify entrepreneurs and social innovators who are on the cusp of greatness and provides the much-needed impetus to scale their novel ideas, as well as their small businesses, to great heights.”

Menakaya explained that the launch of the MADAA initiative underscores Sahara Group Foundation’s unwavering commitment to “building sustainable communities through
Extrapreneurship,” and represents the first project amongst an array of curated social interventions designed to promote sustainable development in Africa “by growing and scaling the base of entrepreneurs who have exceptional ideas that can transform the
continent’s economic fortunes.”

Open till the end of November 2024, application to MADAA is now underway, with beneficiaries expected to ultimately leverage the platform to assume leadership and influential roles in their various business niches. “We are actively on the lookout for the extraordinary, the unusual, those whose business ideas can be nursed to fruition sustainably, particularly with the deployment of locally occurring resources.

Entrepreneurs desirous of moving their craft to the next level need to head to www.saharagroupfoundation.org to apply for MADDAA right away” Menakaya emphasized.

Shortlisting of candidates begins in December ahead of the final selection of
beneficiaries to feature on the actual program which starts in Q1 of 2025. MADAA beneficiaries will have access to a robust suite of resources, including financial and investment support worth 100 million USD and mentorship from seasoned industry experts.