•With more than 55% local content, the Magnite combines bold design, advanced technology and exceptional value while opening the SUV category to a new generation of Egyptian


•Combining a 5-star safety rating with impressive fuel efficiency, the Nissan Magnite delivers confidence, convenience and lower running costs for Egyptian

(Cairo) - The first ever Egyptian assembled Nissan Magnite has officially gone on sale across the country, a month after the official start of production at Nissan Egypt’s 6th of October City plant last month.


The decision to assemble the Magnite in Egypt is the culmination of a US$45-million investment by Nissan Motor Company, aligning with the country’s Automotive Industrial Development Program and Vision 2030 to make Egypt a regional manufacturing and export hub.


Highly anticipated, the Nissan Magnite combines style and substance, seamlessly blending Japanese engineering and practical innovation to redefine everyday mobility. Built to meet the evolving expectations of local drivers, the Magnite stands as a confident and intelligent choice that delivers an unmatched tech-to-value proposition.

Bold design that steers attention:

The Nissan Magnite unifies a bold exterior with a premium, spacious interior. The imposing honeycomb grille, sleek LED Bi-Projector headlamp and signature L-shaped daytime running lights command attention while the 205mm ground clearance, stylish 16-inch diamond-cut alloy wheels, and functional roof rails with their 50kg load capacity provide practical utility.


Inside, a two-tone leatherette interior, multi-color ambient lighting, and generous legroom deliver an upscale cabin experience. Designed for maximum convenience, the interior offers over 19 liters of smart storage, including a cooled glovebox, and a center & rear armrests with storage. Rounding out its utility is a standard 60:40 split rear seat, effortlessly expanding the 336-liter boot to a spacious 690 liters.


Advanced technology and elevated comfort:

Technology takes center stage with an intuitive 8-inch floating touchscreen supporting wireless Android Auto and Apple CarPlay, paired with a 7-inch darkened digital instrument cluster.


Convenience is driven by an intelligent key with push-button start, offering first-in-class walk-away lock, approach unlock, and remote engine start with a 60m range. Passenger comfort is enhanced by rear AC vents, and the segment's largest bezel-less auto-dimming rearview mirror. For advanced wellness, a built-in Plasma Cluster Ionizer actively removes pollutants and germs, dropping the air quality index from 400 to 30 in just 20 minutes.


Uncompromising safety and dynamic performance

Built with a strong focus on structural integrity, the Nissan Magnite offers a 5-star adult occupant safety rating from the Global New Car Assessment Program (Global NCAP) protection through six standard airbags covering the front, side, and curtain zones. Family safety is enhanced by a class-exclusive 360-degree Intelligent Around View Monitor, LED Auto Headlamps, and a seatbelt reminder for all seats.


The vehicle is fully equipped with advanced braking and stability technologies, including Vehicle Dynamic Control (VDC), Hill Start Assist (HSA), ABS with EBD, Hydraulic Brake Assist (HBA), and a Tire Pressure Monitoring System (TPMS).


Alongside this safety net, the Magnite features an efficient 1.0-liter turbocharged engine paired with an advanced X-TRONIC CVT transmission. Delivering 100 HS of power and 152 Nm of torque, this combination ensures responsive handling and smooth gear transitions for city streets or long drives. For practical everyday mobility, the Magnite boasts an impressive fuel efficiency of 17.3 km/l, fed by a 36-liter fuel tank offering excellent driving range.


The ultimate choice for Egyptian roads

Tailored for smart, forward-thinking Egyptian drivers who refuse to compromise on style or substance, the Magnite blends agility, low cost of ownership, and everyday comfort. Its smartly engineered cabin comfortably accommodates five adult passengers, balancing a high-stance road presence with the nimble handling required for daily city commuting. It is the ideal choice for families and urban professionals looking for an exciting ride and has been launched with four distinct variants, at a competitive price.


"The official launch of the locally assembled Nissan Magnite represents a defining milestone in Nissan Egypt’s growth journey, reflecting our ongoing commitment to investing in the Egyptian market and building on our market leadership for three consecutive years.” remarked Mohamed AbdElSamad, Managing Director of Nissan Africa, “with a new production line that adds over 10,000 vehicles to our annual capacity, we are not only expanding our manufacturing footprint, but also meeting growing market demand while offering Egyptian consumers an exceptional choice that blends advanced global standards with outstanding value.


This model embodies our full confidence in Egypt’s industrial capabilities and manufacturing excellence, while reinforcing Egypt’s position as a strategic hub for manufacturing, export, and growth—providing the necessary production capacity to serve customers in the local market while supporting Nissan’s broader regional ambitions."

“The incredible anticipation surrounding the Nissan Magnite proves it is exactly the vehicle modern Egyptian drivers have been waiting for.” said Ramy Mohareb, Head of Brand & Communications of Nissan Africa. “By delivering an unmatched combination of Japanese engineering, smart technology, and striking aesthetics, the Magnite redefines what a compact SUV can offer. It is the ultimate choice for urban lifestyles, joining our local lineup to broaden consumer choice, elevate the driving experience, and deliver on our brand promise of innovation and excitement.”


The launch of the locally assembled Nissan Magnite reinforces Nissan’s long-term commitment to Egypt as a strategic growth hub serving African markets, accelerating local parts sourcing, creating jobs, and advancing eco-friendly operations using solar energy and water recycling.


By harmonizing product innovation, industrial investment, and close collaboration with government stakeholders, Nissan Egypt broadens consumer choice, elevates local manufacturing capabilities, and proudly strengthens Egypt’s position as a competitive automotive manufacturing and export powerhouse for the region.